If we can get inside our customer’s heads, if we can understand what makes them happy and what makes them angry or annoys them, then we should be able to follow a path that leads us to a better shirt. I think that, in reality, we think that we know what is in their heads, […]
What do shirt customers hate the most? Read More »
실크 직물은 남다른 감촉과 광택, 착용감이 특별하다. 그리고 이런 특징은 제조업자가 실크를 생산할 때 더 강조된다. 이러한 특징을 잘 보존하려면 올바른 웨트클리닝 절차가 필요하다. 실크를 물로 처리했는데 직물이 뻣뻣하고 광택이 없고 주름이 많이 생겼다면 웨트클리닝 방법을 수정할 필요가 있다. 직물 확인 숙달된 드라이클리너라면 만져 보는 것만으로 실크와 폴리에스터 구분이 가능하다. 또 다른 식별 방법은 안
Silk fabrics are characterized by a unique feel, luster, body, hand and sheen. These characteristics are imparted by the manufacturer when producing silk. The successful wetcleaning process maintains these inherent properties. When drycleaners immerse silk in water and the fabric comes out stiff, lusterless and wrinkled they are not using proper wetcleaning techniques. IDENTIFICATION Many
The art of Wetcleaning silk Read More »
지금까지 필자가 받은 문의 중 가장 많은 질문이 무엇이냐고 묻는다면 그것은 오일 스테인을 어떻게 제거하느냐는 것이다. 필자는 웨트클리닝 스팟팅은 드라이클리닝보다 훨씬 쉽다는 것을 늘 강조해 왔다. 하지만 많은 초보자들은 오일 스테인 때문에 웨트클리닝을 망설이거나 웨트클리닝이 어렵다고 말한다. 그러나 웨트클리닝에 익숙한 분들에겐 오일 스테인은 더는 문제가 되지 않는다는 것을 안다. 이번 호에는 오일 얼룩 제거에 대해
The most frequently asked question about wetcleaning is how to remove oil stains. I have always emphasized that wetcleaning spotting is much easier than drycleaning. However, many cleaners hesitate to start wetcleaning for fear of oil stains. But to a seasoned wetcleaner, oil stains are not an obstacle at all. So, let’s talk about oil
Removing oil stains in wetcleaning Read More »
The most frequently asked question about wetcleaning is how to remove oil stains. I have always emphasized that wetcleaning spotting is much easier than drycleaning. However, many cleaners hesitate to start wetcleaning for fear of oil stains. But to a seasoned wetcleaner, oil stains are not an obstacle at all. So, let’s talk about oil
Oil stains in wetcleaning Read More »