donald desrosiers

Christmas Wish List

Happy December! It is time, once again, for my annual Christmas Wish List.  Annually, I plea to the great St Nick for products that don’t exist yet but I believe should.  These are products of my imagination that, in my view would help plant operators run more efficiently.  These are products that would fill a […]

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Impressing new customers

There are times in this business, in fact in all businesses that present themselves as opportune times to impress new customers.  Sometimes they happen because we initiate them.  Other times, they happen by chance.  We can put a sign in the window that reads:  This week only – Shirts 4 for $10!  Or something like

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Dumb things that people do

Have you ever heard the expression “pennywise and dollar foolish?” It is so easy to get caught up in that vortex while in the shirt business.  This month, I present to you a few examples. A long time ago I stopped scrubbing collars on shirts.  My rationale was pretty simple:  why would I want to

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Shirts are a pain because the equipment necessary to do them is expensive and specialized

Shirts are a pain because the equipment necessary to do them is expensive and specialized.  There probably is one singular thing that is more frustrating that dropping $50,000 or more on a shirt unit and that is finding out that you can’t do as a good a job as the “professionals” at the trade show

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