LG Hits The Road To Give A ‘Second Life’ To Unwanted Clothing With East Coast Clothing Drive

LG Second Life East Coast Tour starts in NYC
[2021.10.14 – Prnewswire.com] LG Electronics USA – a leader in laundry innovation and fabric care – announced it will take its “Second Life” campaign on a four-city road tour (Oct. 16 – Nov. 14) along the East Coast to collect unwanted clothing for recycling and encourage visitors to reduce their fashion footprint. Starting this weekend, LG’s Second Life tour will stop in cities from New York to Tennessee, with LG aiming to collect more than 5,000 pounds of unwanted textiles to be cleaned in LG washers and dryers before giving them a “second life” through donations to community organizations and responsible recycling.

Each year, millions of pounds of unwanted textiles end up in landfills. In fact, the average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency (EPA).

“Caring for your clothes is one of the best ways to reduce your fashion footprint – and with LG’s top-rated washers and dryers, extending the life of your wardrobe has never been easier,” added Gail Conroy, senior director of marketing at LG Electronics USA.

LG launched its Second Life campaign earlier this spring, kicking off with a West Coast clothing drive that collected more than 5,000 pounds of unwanted textiles. All collected items passed through LG’s wash center in Los Angeles where they were sorted, thoroughly cleaned and refreshed.

LG’s East Coast Second Life Tour kicks on Oct. 16 in New York City and visits three more cities along its way. Each tour stop will span two days and culminates in Tenn. – home to LG’s state-of-the-art washing machine factory – with a special tailgate at Nissan Stadium before the Tennessee Titans game against the New Orleans Saints. As the official home appliance and television partner of the Titans, LG Second Life is one of several community events planned in Middle Tenn.

To learn more about LG’s Second Life Campaign, visit www.lg.com/us/laundry/lg-second-life.

The LG Second Life East Coast Tour locations include New York City, Charlotte, Atlanta, and Nashville.

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