The Clean ’25 at Orange County Convention Center from August 23rd to 26th
The Clean Show is just around the corner. It will be held in grand fashion from August 23 to 26 at the Orange County Convention Center in Orlando, Florida. Messe Frankfurt, the organizer of the Clean Show, waited an extra year after the 2022 Atlanta Clean Show to return to its original odd-year schedule, bringing the event to Orlando.
The last Atlanta show had an exhibit space of 184,000 square feet, but Orlando has already surpassed that with 211,000 square feet, setting a new record for the city.
Clean Show Manager Greg Jira places importance on the number of first-time exhibitors. At the last Atlanta show, there were 41 first-time exhibitors. But this year’s numbers are much better. “We were really surprised. We already have 68 first-time exhibitors,” he said.
Here, “first-time exhibitors” refers to companies that haven’t participated in the Clean Show since the 2017 Las Vegas show. This indicates that vendors who had stopped attending are now returning.
The Clean Show is the premium opportunity to see the latest technology, products and services for the cleaning industry. The sponsoring associations, DLI, TCATA, CLA, ALM and TRSA also offers diverse educational programs for participants.
DLI will offer the first seminar of the Show (8/23, 8 AM, Room W308) titled “Attracting the Social Media Generation.” In today’s digital-first world, younger consumers turn to social media for nearly everything—from style tips to life hacks. So why not drycleaning? This presentation will showcase DLI’s innovative social media program and its mission to education a younger demographic on the value of professional garment care.
CLA offers, on the same date and time, “Top Trends in the Laundry Industry” in Room W304 A-H. Brian Wallace, CEO of CLA will discuss the top trends in the industry, such as WDF/PUD, advances in technology and larger stores with more amenities.
Starting at 9 AM, in the same room, DLI will present “The Client Journey.” Learn the tools and tactics to surprise and delight your clients using marketing channels that aren’t congested. Spot pain points and identify opportunities for magic moments as you build a team that always puts your clients front and center.
On Sunday, DLI presents “The Only Option at Any Price” at 8 AM in Room W308. Discover how to position your business as the top choice for customers—regardless of price. In this insightful seminar, a successful drycleaning business owner will share proven strategies for standing out in a competitive market. Learn how to deliver exceptional service, build customer loyalty, and create a value-driven brand that makes price comparisons irrelevant.
On Monday, DLI presents “Cleaning for a Cause: Community Impact and Business Growth” at 8 AM in Room W308. Discover how giving back can make a big difference for both your community and your business. This engaging panel will feature drycleaning business operators who will share how they participate in charitable causes to help those in need.
Travel arrangements
If you reserve your tickets by July 19th, you can take advantage of a discounted price of $120 for members and $130 for non-members. After that date, the price is $156/$170 until August 16th. On-site registration will cost $200 per person for both members and non-members.
Rosen Centre Hotel is the headquarter hotel for both CLA and DLI and is available for $215 a night for participants.
Regency Orlando is the headquarter hotel for ALM and is available for $229 a night.
TRSA and TCATA are staying at Hilton Orlando and the price is $238 a night.
There are other non-headquarter hotels like Homewood Suites by Hilton Orlando, Vista Cay by Millenium, Rosen Plaza Hotel, Rosen Shingle Creek, DoubleTree by Hilton Orland at SeaWorld and rooms are available from $149.
The Clean Show will operate free shuttle service between the Convention Center and 14 participating hotels in the morning and the afternoon.
Go to the Clean Show website and you can get all the hotel information under Planning and Preparing.
The Clean Show has also partnered with Southwest Airlines, United Airlines, and Delta Airlines. You can find the discount code on the website as well.
For more information, go to https://the-clean-show.us.messefrankfurt.com/us/en.html.
