Reimagining Textile Care: Why the Industry is Riding a New Wave of Wet Cleaning

Electrolux Professional’s model line up. On the right is the Serenity sanitizing drying cabinet.

Millions of consumers worldwide rely on professional textile care every day. But as fast-moving fashion trends reshape customer habits, laundry operators face an equally pressing challenge: navigating strict sustainability regulations without sacrificing turn times or profit margins.

The industry is at a crossroads. Today’s cleaning businesses want it all—rapid ROI, a greener footprint, maximum productivity, and the capacity to handle ultra-delicate garments—all while delivering the crisp quality that keeps clients loyal.

Enter the next evolution in professional garment care: lagoon® Advanced Care.

Beyond Dry Cleaning: The Eco-Friendly Revolution

Traditionally, delicate garments required heavy solvent-based dry cleaning. Modern fabric care tags tell a different story. Major fashion and sportswear brands now explicitly incorporate the “W” (Wet Cleaning) symbol into their care labels. Next-generation fabrics like lyocell recommend machine wet-washing over traditional dry cleaning, while premium woolens increasingly specify dedicated wool detergents during processing.

The lagoon® Advanced Care system harnesses the natural power of water alongside biodegradable, non-toxic lagoon® Woolmark detergents. This sustainable combination protects delicate fibers—from wool and silk to fur and leather—drastically reduces environmental impact, and provides a safer, healthier workplace for plant personnel.

Proven Performance: Certified by Global Standards

Unlike standard wet-cleaning setups, lagoon® Advanced Care carries rigorous third-party validation:

  • Woolmark Certified: In rigorous testing, duplicate wool garments (both knitted and woven) underwent six continuous cycles in both the lagoon® system and conventional dry-cleaning machines. The lagoon® system consistently outperformed traditional dry cleaning in felting resistance, texture preservation, overall appearance, and dimensional stability.
  • JIS 1931-L Compliant: Japan remains the only country in the world with official national wet-cleaning standards specifications. The lagoon® system and its proprietary detergents fully meet Japanese Industrial Standards (JIS 1931-L) for performance, safety, and efficiency.

Unmatched Speed, Intelligence, and Operational Efficiency

Time is money in modern plant operations, and the lagoon® system redefines throughput from start to finish. The complete dry-to-dry process takes under 55 minutes, backed by advanced crease recovery for fast, hassle-free finishing.

Unlike traditional commercial dry-cleaning machines that wash and dry in a single drum, the lagoon® setup utilizes dedicated washers and dryers. Running these units concurrently effectively doubles operational capacity.

The system also integrates intelligent automation to minimize overhead costs:

  • Smart Dosing: Integrated sensors weigh each load and adjust chemical dosing precisely to actual garment weight, eliminating chemical waste and slashing utility expenses.
  • ProVtex Hydraulic Action: Featuring a built-in recirculation pump, Electrolux’s ProVtex technology allows operators to use more concentrated detergents for superior stain removal.
  • 50% Higher Loading Capacity: This unique hydraulic action enables plant managers to increase load ratios by 50% compared to traditional wet-cleaning equipment—making a massive impact on daily output.

The Power of Water

Through optimized mechanics and smart chemistry, lagoon® Advanced Care easily processes over 90% of all fabrics, handling both water-soluble and stubborn greasy stains with minimal basic spotting. Garments emerge clean, soft to the touch, and naturally fresh, free from the harsh chemical odors associated with traditional solvents.

It is time to phase out outdated methods and embrace the speed, simplicity, and sustainability of water. Upgrade your operational capacity and ride the new wave of professional textile care with lagoon® Advanced Care.


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